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Blue Light

Natural Choice Plus is easier on the eyes.

We've designed Natural Choice Plus to reflect 22% less blue light* than average printer and copy paper so reading feels easier and you can focus on productivity.

What Is Blue Light?

Blue Light Is A Color In The Visible Light Spectrum That Has Particularly Short And High-Energy Wavelengths. These Cause Flickering That Impacts Clarity,  Sharpness, And Creates Glare.
We're Exposed To These Wavelengths Often — From Screens, Which Generate Blue Light And Even From Paper, Which Reflects It.

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How Natural Choice Plus Can Help

There are endless products on the market known to help decrease blue light exposure for our digital interfaces, such as blue light glasses, screen protectors, and apps. But our exposure to blue light, especially in harsh-light environments like offices (where we're reading all day) doesn't stop at screens. Much reading is still done on printer and copy paper, which reflects back these same blue light wavelengths, continuing our exposure.

Less exposure

Natural Choice+ can help decrease overall exposure to blue light and acts as a great replacement for reading documents away from a computer.

Easier reading

The cream white color of Natural Choice+ makes reading feel easier, especially in harsh light environments like offices.

3rd party lab tested

In a third party lab test, Natural Choice+ was shown to reflect 22% less blue light than average printer and copy paper.*

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Spectral Reflectance Test

Natural Choice Plus (represented by the brown line in the chart below) is shown to reflect less blue light than average copy paper.*

Designed to be easier on the eyes

Plenty of products on the market are designed to decrease blue light exposure in the digital world, from apps to glasses, screen protectors to different lighting modes. Less attention has been paid to paper, which also reflects blue light. We've designed Natural Choice Plus to reflect 22% less blue light* than average printer and copy paper so reading feels easier and you can focus on productivity.